/evaluators

AEO · aeo-definition-block

Definition Block Evaluator

Checks whether a page gives AI systems a concise definition of the core concept near the top of the content.

What it checks

AI-generated answers often lift short, self-contained definitions. If the definition is buried or hedged, the model may cite a competitor with clearer copy.

Pass criteria

  • The page defines the core term in the first 300 words.
  • The definition is one to two sentences and does not rely on surrounding context.
  • The page supports the definition with evidence, examples, or methodology.

Example

Answer Engine Optimization (AEO) is the practice of making website content easier for AI answer engines to understand, cite, and recommend. It combines crawl access, structured data, source-backed claims, and direct answer formatting.

Common failures

  • - Opening with broad marketing copy instead of a definition.
  • - Using a definition that does not mention the buyer, problem, or outcome.
  • - Changing terminology across title, H1, schema, and body copy.

Related surfaces

FAQ

Can a definition block be too short?
Yes. A useful definition needs the term, category, audience or problem, and the outcome. One sentence can work if it contains all four.